If, upon meeting Barry Cohen for the first time, you are left with a feeling of trustworthiness, there is a reason.
A legend in Canadian real estate, Barry Cohen holds a position at the very top of the industry. Barry is an authority on Canadian luxury real estate, with a focus on Toronto’s most prestigious neighbourhoods. With combined sales from 2012 through to 2016, The Barry Cohen Group has held Toronto’s #1 position for sales of high-end luxury homes, with a total of roughly $500 million in sales in 2015 alone. All this from a boutique office with a staff of six.
What’s the key to this level of success? Experience and motivation. Barry has been in real estate for over 30 years and still looks forward to going to work every day. “I started in this business when I was 18 and haven’t looked back,” Barry says. “I’m a people person. For me, it’s not about the money, and hasn’t been for years.” Barry believes that to succeed in the long run there are some things you just can’t get wrong in real estate: genuine care and attention, market expertise, an adaptive marketing strategy, and above all, a mastery of the art of negotiation. To keep ahead of the curve, Barry also participates in Canadian and international Mastermind groups that focus on evolving client needs and innovating the field, not only as a speaker, but also as a committed life long student.
This combination of foundational strengths and constant innovation has helped Barry achieve a long list of accolades. He’s been named RE/MAX’s #1 salesperson in Canada four times in the last decade, and he’s one of a small elite to be honored with the lifetime Luminary Distinction, which has been awarded to only 50 salespeople out of company’s 100,000 plus members. In addition to industry recognition, Barry is often called on by the press for his expertise, appearing regularly for news media such as The Business News Network, The National Post, and The Globe & Mail.
Barry is proud of his long list of accomplishments, but is quick to point out that he has both feet on the ground. “I don’t mean to brag, but I’m a very humble guy,” he jokes. “Seriously, my team and I really strive to be reachable, present, empathetic, yet honest at every moment. It’s about the client’s best interests. In fact, quite often our best value is to talk clients out of moves that won’t do them good.”
Asked what keeps him fresh on the job every day, Barry says he simply enjoys the work. “I like meeting new people, I value long-term relationships, and at the end of the day, I have a passion for architecture — I love homes.”